Since everything he has become fast these days, the expectations of your customers visiting your website have also increased considerably. For example, waiting more than a few seconds can be impossible for impatient customers who are looking for the right product.
So, in order to make your website effective for your business, you must make it incredibly fast to load. With the help of an optimized website, you will be able to convert your leads into paying customers easily. This is only possible if you learn about the structure of a great website.
Here is what you can do to increase your website sales considerably.
Keep Things Simple on The Homepage
If you are just starting out with your website, you might get tempted to offer as many products as you can on your homepage. After all, that will provide your customers with lots of different options to choose from, right?
Well, you should keep things simple on the homepage of your website, and offer as few products as you can. Instead, try to explain an important topic in a few lines. This way, you will be solving a problem your potential customers might be going through, and will be offering them a few of your products at the same time.
After detecting your top conversion pages, you should use videos on them. Stats suggest that adding videos to your top conversion pages can increase their conversion rates by up to 86%!
That is possible only because our brains can process visual information much faster as compared to return text. So, make those extra sales by adding videos to your top conversion pages.
If you want to leverage email marketing as well, you should collect emails of your potential customers. You can do so by providing a little extra value to the customers providing you with their email address. For example, offer a free e-book in exchange for their email address.